Hannelore Knuts launches ‘DAA by JBC’ in Antwerp

26 Oct

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Yesterday was a big day for both me and Nona, as the new collection ‘DAA by JBC’ was launched- as many of you know, I head Designers against AIDS (www.designersagainstaids.com) and Nona works in PR for MediaMania, who have JBC as their client. Our first collection for JBC consists of cozy homewear (with cashmere added, don’t you know!) and a small line of silky lingerie, designed by burlesque artist Gentry de Paris (www.gentrydeparis.com). We even added a scented candle and- imo the most important article- condoms! Selling condoms in a fashion store where you also buy underwear makes perfect sense to me. Face of ‘DAA by JBC’ is international top model Hannelore Knuts, who graced the cover of Vogue Italia and countless other magazines, walked for Marc Jacobs, Chanel, Gaultier and anyone else you care to mention and headed campaigns for labels such as Prada, Chanel, Akriss -and now ‘DAA by JBC’ as well. Hannelore is a friend of mine since at least 15 years and a big supporter of the work that DAA does, so this coop was a no-brainer- they only problem was finding the time in her busy agenda. She was photographed wearing important pieces of the collection and filmed in an interactive video that is now being shown in the main hall of Antwerp’s Central Station (until Saturday October 29th 6 PM) staging a virtual pillow fight, where YOU can also take part (see www.jbc.be/DAA for more details) and yesterday she came to Antwerp to help us present ‘DAA by JBC’ to the Belgian press, who attended in their masses! Nona was very busy showing the guests the way and distributing press dossiers but she found a minute to get introduced to Hannelore and to pose with her and me for some of the photos that you can see in the slideshow. JBC donates 25% of the sales of ‘DAA by JBC’ to the new education center of Designers against AIDS so by buying from this collection, you not only make sure you’ll be comfortable and chic this winter, but will also be doing your bit for the fight against HIV/AIDS. Talking about a no-brainer!

Love & light


2 Responses to “Hannelore Knuts launches ‘DAA by JBC’ in Antwerp”

  1. Stiene October 26, 2011 at 15:01 #

    Zo spijtig dat ik er niet kon bijzijn! x

  2. Shanah October 26, 2011 at 15:12 #

    Echt een super post Nona(en Ninette, of course)! Ik kan haast niet meer wachten tot 1 november ;) Really enjoyed it yesterday!


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